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Brand Story of Tiffany & Co 3
In the 1950’s, Tiffany brought well-known jewelry designer Jean Schlumberger in Paris to New York , so that he could show his ability to design jewels of high class for his company. The former model and artist Bolady started to design jewels for Tiffany since 1974. Obtaining inspiration from bones, coffee beans and other natural matters, she designed a kind of necklace of inexpensive but remarkable, and challenged with it to the old idea that jewelry is only designed for the rich. As Elsa said: When I design a model, I find its essence for sure—that is the glamour of the work. The necklace of hollowed chicken-heart-style she designed had been the best seller for twenty years. Paloma Picasso became Tiffany’s designer in 1981. Observed mystification as her design goal, her model steaks are very concisely, e.g, random cross, and waveform curved shape seems careless and indifferent……
In the endless years, Tiffany , this jewelry family, has become the symbol of status and wealth, Louis Comfort Tiffany has a good say: We live on art, but art value is everlasting.